As social networks continue to evolve and change, keeping up with all the innovations, additions, and deletions, can be a bit daunting at times. If anyone has tried to update their LinkedIn profile recently, a few changes are immediately noticeable.
LinkedIn rolled out some changes at the end of the 3rd quarter in 2012, others are still pending.
LinkedIn keeps changing things up and tinkering with features. Confusing? You bet.
If you want an optimized, more magnetic profile, please take a few minutes to review the changes, and bring your profile up to date.
Here is a review of what you need to know.
HOME PAGE –
Home activity feed is front and center for better visibility
Bigger is better, easier on the eyes, with larger images, logos, and profile photos.
A ‘LinkedIn Today recommends this news for you’ window has been added, with suggested news stories, scrollable, allows for selection of which stories to view.
A new “See new updates” button lists the new updates pending, and immediately to the right, there is an ‘All Updates’ drop-down menu that allows one to switch between ‘Top’ and ‘Recent’, and several other filter options
Engage with your network
Recent activity is now on the top of the profile, allowing you to stay current with what your network has been sharing and doing.
PROFILE PAGE -–
Photo, Name & Professional Headline stand out more
Profile photo is much larger
More visually appealing—so use a high quality photo to enhance your online image for personal branding and marketing.
Professional headline is more prominent
This becomes the first impression people have of you and what you do. Choose your best, industry specific keywords wisely, to deliver your branding message within the 120-character limit.
Profile sections are easier to read and more interesting
Sections are more visually appealing with the addition of icons for each section header. Logos for companies where you have worked, and other organizations you include, create a much more impressive total branding picture.
Note: It is important to correctly identify the company or organization (as listed on their LinkedIn company page) or the logo will NOT attach to your profile.
New profile sections – complete your story and highlight your successes
The addition of new sections – Publications, Volunteer Experience & Causes, Causes You Care About, Organizations You Support, Certifications, Publications, Projects, Courses, Languages, Patents, and Test Scores allow you to offer a more complete story of your accomplishments.
Profile sections can be easily re-arranged in any order
Use the Up / Down arrow icon on the right of each profile section to Move the section UP or Down to the desired location.
Skills & Expertise
New endorsements feature provides better visibility of your skills and expertise— Be sure to list your most important skills.
Leverage this tool and reach out to those who know you, so you can get endorsed for them.
Are now embedded at the end of your experience entries with for better visibility and positioning. Image of person that recommended you is also included, which allows the recommendation to stand out better, for easier viewing.
Commonalities and interests are highlighted
While viewing someone’s profile, you can now see at a glance what you have in common–such as Skills, Groups, Interests, Location, Schools, Causes, Supported Organizations.
Additionally, you are looking at data points, which can help virtually connect you with that person and may possibly led to a dialogue with them, at some point.
LinkedIn is now providing you this information by showcasing your commonalities on a widget on the right hand side of every profile you visit.
Strategy: The more interesting information you share on your profile that aligns with your brand and business strategy, the better chance that a reader will feel aligned with you–that’s always a good thing. You might consider adding keywords that will hopefully create commonalities with those that you want to attract to your profile – and reach out to you as a result.
** Applications have changed or been removed
LinkedIn Applications are being replaced with a new feature that lets you add media links to images, presentations, videos, and documents on your profile. Not everything will be available or function the same way going forward.
You can click below to see how to access and display content for some of those applications:
- SlideShare Presentations by SlideShare
- WordPress by Automatic
- Box Files by Box
- Amazon Reading List by Amazon
More information - http://help.linkedin.com/app/answers/detail/a_id/34326
Additional references used for this review:
New LinkedIn Profile Changes Made Easy
8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
- Daulton West, Jr. , aka “DWestJr” on Twitter
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