Social media is the now firmly part of mainstream America. It is the way that people connect, engage, communicate, and create valuable relationships on the internet.
(This is a part of my most recent Richmond Social Media Examiner article. If your social media plan needs a “tune-up”and this post interests you, please view the entire article, 9 Social media tune-up tips 4u on Examiner.com. You may also follow @DWestJr on Twitter)
“Whether one chooses to take a closer look at social media in an attempt to understand it and embrace it, or opts to ignore it or dismiss it, social media is here to stay and is now part of our culture.” – July 15, 2009 Richmond Social Media Examiner article “Do you need a social media champion?”
Social media can be a double-edged sword, whether one is building brand recognition, promoting a business, or in career transition, and seeking a new job — so use it wisely. Your “online voice” may create engagement, attract new followers / website visitors / business clients / potential employers, or drive people away, if used negatively or improperly.
Even if one has a strong online presence, a social media tune-up is needed from time to time, to be sure that your brand is protected, the content you share adds value, is “on message”, and no “digital dirt” exists.
Why do you need to use social media?
“If you haven’t introduced Social Media into your marketing plan you are missing out on a larger audience for your product or service. According to The Nielsen Company (November 2010) US Internet users spend 3x more minutes on blogs and social networks than on email. That means that a prospective client will spend 3 times more time reading your blog article than reading the email you send to their inbox!
By using Social Media, you can amplify your brand, your website, and your content. It also works to help you to establish and then nurture a more personal relationship with your potential customers, and when done properly, it can generate website traffic, inbound links, and leads for your company. Social media is now a major part of he consumer culture now and it is time.”
- from The Social Media Tuneup for Success on Facebook and Twitter (ebook)
Here are some social media tune-up tips to assess your online presence, identify areas that need a “tuning”, and address any concerns or problem areas.
#1 Social media background check
#2 Do you have an online voice?
#3 Message considerations
#4 Google Search / SEO