4 ways social media can help tune-up your job search

social media job search

Are you in the job market again? If so, a few things have changed since the days when you used the internet to send your resume and cover letter to a company or hiring manager, and hoped this was enough to land an interview. It can still happen, but statistics show that only about 11% of jobs are obtained using the Internet.

Now, more than ever, to compete with many applicants for the limited job opportunities, one needs to be in “sales”, to really sell yourself and show that your skills are the best fit for the job opening. What will separate you from the pack and what steps can you take to get that phone appointment that might lead to an interview?

While it’s still true that most jobs are found through networking, you still need to research the industry and employer to show you stay current, understand their business, are not only interested in the position, but possess the skills to do the job.

The way networking is done today has evolved and changed drastically. Social media sites like LinkedIn, Twitter, Facebook, and more recently, Google+, provide an online community to showcase your skills and expertise. Social networks can provide the tools to amplify your brand, and create a “social footprint”, that can showcase your talent, and skills to a prospective employer.

In today’s job market, the hiring manager or someone at their company, will more than likely check social media sites to see what content exists for a potential employee.
A strong social media presence shows you are current and keep up with the latest tools and technologies.

Posting updates on social networks allows one to share valuable content, relating to a job or industry, and may provide the Social SEO (higher marks in search engine results) that will separate you from the crowd and boost your visibility.

Frequent updates on social media sites can amplify your brand recognition, give a wider reach to your “online voice”, and make you a “trusted” resource – someone who adds value. If your social media activity attracts the attention of the company where you seek a position, the content you share might highlight you as a more desirable candidate.

Just as positive search results may attract potential employers and help land a job interview, “digital dirt” (negative comments, controversial topics, online arguments) can be the showstopper that eliminates you and awards the interview to someone else.

Remember the “Las Vegas” rule of social media, “What happens in social media, stays online for ever.”

Why use social media?

“If you haven’t introduced Social Media into your marketing plan you are missing out on a larger audience for your product or service. According to The Nielsen Company (November 2010) US Internet users spend 3x more minutes on blogs and social networks than on email. That means that a prospective client will spend 3 times more time reading your blog article than reading the email you send to their inbox!”

– From Examiner article 9 Social media tune-up tips 4u (September 20, 2013)

Are you using the social media ‘Power Trio’ to help with your job search?

Of all the social media sites, the ‘Power Trio’ of LinkedIn, Twitter, and Facebook can prove very beneficial for building a wide network to help with a job search. Having career professionals, industry leaders, and like-minded professionals in your ‘Power Trio’ network enables one to leverage their knowledge, stay on top of the latest industry trends, and better utilize social media in a job search.

– From Examiner article 3 sites to help in your job search: the social media ‘Power Trio’ (February 16, 2010)

#1 Leverage social networks for job search

​Social networks can provide an online presence to increase your visibility and highlight your skills and expertise.

Leverage the “Power Trio” (LinkedIn, Twitter, and Facebook), and Google+ to create a strong social presence, showcase your talents, amplify brand awareness, and heighten visibility for potential job opportunities.

Social networking “channels” can help you research, find, and follow companies that have openings related to your career interests, skills, and type of work desired.

Making good use of social media can create a strong online presence that will heighten your visibility, enable you to showcase your skills, and increase your chances of attracting the attention of a potential employer on your target company list.

Social networking sites, especially Twitter and LinkedIn, are great resources for career networking and information gathering. Through the people you follow or “friend” on social networking sites, you are able to stay current on the latest industry trends, and job search tips. You are able to stay “connected” with career professionals who share valuable information, which affords you the opportunity to also share something of value. Sharing tips, links, recommendations, and your own articles, will serve you well and build your brand as a trusted connection, and encourage better engagement with your community.


Connect with like-minded people in your industry or field of interest
Follow target companies to stay current and get updates
Connect with employees at target companies (get introduced and ask for “informational” interviews)
Join groups
– search your industry, interests
– check job listings
– become an “active member” and add value, share findings with others
– start a discussion, share updates, news, links, job openings
– comment on local news stories that cover topics relevant to your job search or

Set up and ‘Save’ job searches, get email notifications when new are jobs posted
Ask for recommendations for your skills and experience that highlight your value


Follow companies, thought leaders, people in your industry or field of interest, and #hashtags, to stay current, track target companies, and get job leads
Review who career / job search leaders follow and follow those that may benefit you. (this is a great way to expand your ‘Following’ list and stay current with thought leaders that share the latest news, tools, tips, job and career advise)
Use Twitter Advanced Search to:
– Search on words, phrase, people, places, companies, # hashtags
– Near this place (zip code)
– Within this distance (miles)

Use #Hashtags to follow job related tweets. Recommended links:
10 Popular Twitter Hashtags for Job Seekers to Follow
50 Hottest Twitter Hashtags for Job Seekers

Use Twitter tools
– Hootsuite (Twitter dashboard) to follow job boards, set up and ‘save’ job search results
– WeFollow – http://wefollow.com, http://wefollow.com/interest/jobs
⇒ Search on ‘jobs’
⇒ Jobs Career Jobsearch Employment Recruiter Hr Recruitment Careers

– Just Tweet It – http://justtweetit.com/twitter-tools/#business
⇒ Find other tweeters like you with common interests
⇒ Search Twitter User Directory and Twitter Tools Directory

RichmondJobNet – Looking for a great job in Richmond, VA?
Follow @RichmondJobNet for job leads, careers news and more
Richmond VA Jobs – Follow @JobsRichmondVA to find that perfect job in Richmond, Virginia… or go to http://jobs-central.info, and find thousands of new jobs posted every day.
Follow @tweetmyjobs http://www.tweetmyjobs.com
– Go to website http://www.tweetmyjobs.com to sign up for job matches
– Leading social and mobile job distribution network, provides job seekers with great job
– Have job matches sent to your Twitter account or mobile phone

Job search and career expert authors use Twitter professionally and share their findings with their online community.

Here are a few ”follow” recommendations to get the latest career, job search, and branding tips:

Alison Doyle @AlisonDoyle
Tim Tyrell-Smith @TimsStrategy
Meg Guiseppi @MegGuiseppi
Diana Lewis @DL101
Chris Perry @CareerRocketeer
Susan P. Joyce @JobHuntOrg

I hope you find the job tips I’ve shared beneficial. This is an excerpt from my latest Richmond Social Media Examiner article, published on 7/16/14.

For all 4 tips and the complete article, see the Examiner article, 4 ways social media can help tune-up your job search.

*** More breaking news: I am honored to have the Public Relations Institute of Australia (PRIA) pick up my article, 4 ways social media can help tune-up your job search, and highlight it by publishing it on their BLOG.

For more social media news, views, tools, and tips, see: Richmond Social Media Examiner 

9 Social media tune-up tips 4u


Social media is the now firmly part of mainstream America. It is the way that people connect, engage, communicate, and create valuable relationships on the internet.

(This is a part of my most recent Richmond Social Media Examiner article. If  your social media plan needs a “tune-up”and this post interests you, please view the entire article, 9 Social media tune-up tips 4u on Examiner.com.  You may also follow @DWestJr on Twitter)

“Whether one chooses to take a closer look at social media in an attempt to understand it and embrace it, or opts to ignore it or dismiss it, social media is here to stay and is now part of our culture.” – July 15, 2009 Richmond Social Media Examiner article “Do you need a social media champion?”

Social media can be a double-edged sword, whether one is building brand recognition, promoting a business, or in career transition, and seeking a new job — so use it wisely. Your “online voice” may create engagement, attract new followers / website visitors / business clients / potential employers, or drive people away, if used negatively or improperly.
Even if one has a strong online presence, a social media tune-up is needed from time to time, to be sure that your brand is protected, the content you share adds value, is “on message”, and no “digital dirt” exists.

Why do you need to use social media?
“If you haven’t introduced Social Media into your marketing plan you are missing out on a larger audience for your product or service. According to The Nielsen Company (November 2010) US Internet users spend 3x more minutes on blogs and social networks than on email. That means that a prospective client will spend 3 times more time reading your blog article than reading the email you send to their inbox!

By using Social Media, you can amplify your brand, your website, and your content. It also works to help you to establish and then nurture a more personal relationship with your potential customers, and when done properly, it can generate website traffic, inbound links, and leads for your company. Social media is now a major part of he consumer culture now and it is time.”
– from The Social Media Tuneup for Success on Facebook and Twitter (ebook)
Here are some social media tune-up tips to assess your online presence, identify areas that need a “tuning”, and address any concerns or problem areas.

#1 Social media background check

  • What social networks are being used?
  • Are profiles complete — current and accurate?
  • Online presence consistent across social media sites? (“on message”, same or similar photo used)?
  • Leverage the “Power Trio” (LinkedIn, Twitter, Facebook), Google+, YouTube* for brand building (*videos enhance presence, short is better, 2-4 mins. Max)
  • Use LinkedIn / Twitter search to get latest on target companies
  • Search / follow thought leaders, people with similar interests, and competition (for insights)
  • “Like” Facebook biz pages, use Twitter search to follow #hashtags — Ex: #RVA_jobs, #jobsearch, #twittertips, #smallbizchat, #jobs, #asmc4u
  • Join LinkedIn groups, career networking groups, become an “active” member, add value
  • Share your expertise, tips to help others

#2 Do you have an online voice?

  • Does your “online voice” tell your unique story?
  • Are you building a strong web presence?
  • Are you building a positive brand by sharing something of value – tools, tips, news, giveaways?
  • Are you supporting and promoting others?

#3 Message considerations

  • Does your message convey who you are and what you do?
  • Consistent, “on brand”?
  • Sharing frequently, but not “too often”?
  • “Less is more”
  • “Quality not quantity”

#4 Google Search / SEO

  • Social media background check: look at your social media presence
  • Search your name, company name on Google, Bing, or Yahoo every 1-2 weeks to review results
  • Do results show positive brand image, “on message”?
  • Any negative comments, “digital dirt”, or issues that need to be addressed – “cleaned up” or new direction needed?
  • SEO – where do you show up? 1st or 2nd page of Google, Bing, Yahoo search engine results?
  • Is your LinkedIn, Facebook, Twitter, Google+, or YouTube channel doing what they need to do?

For all 9 tips, see the Examiner article, 9 Social media tune-up tips 4u. For more social media news, views, tools, and tips, see: Richmond Social Media Examiner
social media strategy


Posted in Best Practices Social Media 4 Business Social Media 4 Job Search by Daulton West. Comments Off