Jan 10
9
Are you using a blog to build your brand and build your business?
I have been gathering my thoughts around all the benefits for blogging for some time now – from branding, telling your unique story, building a greater online presence, making a career move, or simply sharing your knowledge and expertise on what you are passionate about. Whatever the reason you decide to start a blog, there is much evidence to support that a blog is essential to support not only a unique brand, business, or career transition, but a great way to engage, connect, attract followers, and build relationships to expand a business network.
I put my thoughts down in a recent Examiner article, Are you using a blog to build your brand and build your business?
Click the link above to view the complete article; comments are always welcome.
Highlights from the article are below:
Blog to build your online brand and land your next job
Many recruiters and some hiring managers are keyword searching online for matches on blogs and social media sites for potential candidates.
Meg Guiseppi offered thoughts below from her recent article, ‘Executive Job Search and Blogging: Perfect Together‘
“I hear stories all the time from recruiters and other colleagues in the careers industry about executive job seekers who landed plum jobs as a result of blogging.
Their stories have a common theme. Recruiters and hiring decision makers found their blogs, or articles they guest-blogged on someone else’s site, when they were keyword searching online for viable candidates.
These hiring professionals were impressed by the writing skill and subject matter expertise of the bloggers. Some of these executive job seekers were offered opportunities in the “hidden job market” — positions not posted anywhere — because their blogging activity positioned them as a good fit for a company.”
Boost your career with a good blog and separate yourself from the pack
* Make yourself valuable & memorable and others will want to make you a part of their network
* Become a source of cutting edge information and share it with others
* Find a way to add value, help and support others, recommend industry leaders
Penelope Trunk’s ‘Blogging essential for a good career‘ article offers the insight below
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.
Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google’s system works in such a way that blogs that are heavily networked with others come up high in Google searches.”
Blogging can help build a small business
A blog can have several benefits for a small business. It is a good vehicle for communicating, engaging, and maintaining customer loyalty with frequent posts offering valuable information, late-breaking news, free downloads, specials, or other items of value.
Think of blogging as a chance to help others and build your brand at the same time. As you create an online presence as someone who brings valuable information to the table, you will attract and engage new followers, build better relationships, and strengthen your connections.
To view this Examiner article and other articles that may be of interest, click here.
